Affiliate instructions: You have permission to publish these "mini-sales letters" on your website.

Please note: I do NOT allow you to reprint the entire full length sales letter from www.burnthefat.com home page (The Burn The Fat.com sales letter is copyrighted intellectual property). It doesn't make sense anyway for an affiliate to ask a prospect to read the full length sales letter on their site, then flip them to the vendor's site to read it all over again.

It makes much more sense to print a short sales letter on your website - or to "pre-sell" with articles or reviews - before flipping them to the long-form sales letter at www.burnthefat.com and that's why I have created these sample "Mini-sales letters" for you to use on your website.

SECRET AD WORDS LANDING PAGE TRICK: Here's a way you can make these sales letters even more effective as landing pages for your pay per click campaigns: Simply change the headline so it matches your keywords and ads. For example:

If your keywords are fat loss related, and your ad promises fat loss secrets of bodybuilders and fitness models, then change your landing page headline to match exactly what your prospect is looking for (which YOU promised them in your ad!):

Fat Loss Secrets Of The World's Best Bodybuilders And Fitness Models

The Amazing Fat Loss Secrets Of A "Natural Bodybuilder"

What Every Man And Woman Can Learn From Bodybuilders About Fat Loss

If your keywords are belly fat and your ad promises six pack abs or a flat stomach, then again, change your landing page headline to match exactly what your prospect is looking for:

How To Eliminate Stubborn Belly Fat, Flatten Your Stomach And Reveal A Stunning Set Of Six Pack Abs

Flatten Your Stomach and Get Rid Of Your Belly Once And For All With These Amazing Fat Burning Secrets

Shrink Your Waistline, Burn Belly Fat And Reveal Your Six Pack Abs

Got the idea? It's really quite simple. Your prospects search because they are looking for something specific, whether that is what foods to eat, a diet book to read, a pill to take, and of course, a specific problem to solve: such as losing a specific amount of weight (100 pounds, 70 pounds, 30 pounds, 15 pounds), getting in shape by a specific date, losing cellulite, burning stomach fat, getting healthy again, and so on.

It's your job to match your ad to the search and then match the landing page to the ad. If you send people to a landing page that is totally irrelevant and unrelated to the search (ie, it's not what the prospect was specifically looking for), then you might as well be burning your pay per click money. On the other hand, if you master this technique, you will be way ahead of the rest of the pack!

Please feel welcome to email me if you'd like even more information on this subject, or if you would like me to look at your landing pages to see how they match your keywords and your ads.

Thank you for your support,

Tom Venuto, Author 
Burn The Fat, Feed The Muscle

John Sifferman, Affiliate Manager

P.S. You can get more information on Pay per click and google ad words here: http://burnthefat.com/affiliate_area/google_ad_words.html

Dear Friend,

Tens of thousands of men and women in more than 141 countries are now enjoying the lean and muscular bodies they never believed they could have. The best part is, they did it without drugs, supplements or starvation diets, and without messing up their metabolisms…

How did they do it? They used a scientifically-proven and real-world tested program that’s been sweeping the Internet called, Burn The Fat, Feed The Muscle ("Burn The Fat" For short

• Lose fat permanently. It's a fact - 95% of the people who go on conventional diets gain all the weight back and sometimes they end up fatter than when they started. Burn The Fat teaches you how to be in the successful 5% group that keeps fat off forever.
• Lose body fat without wrecking your metabolism. If you've ever started a diet, then smashed into the dreaded "fat loss plateau," it's probably because you cannibalized your own muscle and slowed down your metabolism. The Burn The Fat system teaches you the only way to prevent your metabolism from crashing when you diet and what to do if you think you’ve already damaged your metabolism
• Lose fat without drugs. Steroids or fat burning drugs can work, but the results are temporary and the side effects are nasty. The tiny handful of natural bodybuilders who have learned how to use training and nutrition science to alter body composition without drugs are the only people in the world who keep their fat loss and muscle gains permanently. You will learn these fat burning secrets from a natural bodybuilding champion who knows from real-world experience exactly how it's done and has been teaching “regular people” how to do it for more than 17 years.
• Lose fat without supplements. 97% of all supplements are a total waste of money! You are being lied to and ripped off by profit-hungry companies that don't give a rat's turd about your health and well-being. If you want to learn the ugly truth about the $13 billion per year supplement industry, and the $40 billion per year weight loss industry, then read every word of this report because it could save you thousands of your hard-earned dollars!

"Burn the Fat, Feed the Muscle" (BFFM) is a 340 page fat burning success manual in e-book format, jam-packed cover to cover with all the fat loss methods previously known by only by an elite group of top fitness models and bodybuilders.

All around the world, thousands of people are calling Burn The Fat their “Fat Loss Bible” because in one place, you now have all the information you'll ever need to help you melt away body fat permanently without losing muscle and without using risky and dangerous drugs or expensive and unnecessary supplements.

• Fat burning nutrition secrets to break through any fat loss plateau - even if you have bad genetics, a slow metabolism or you’ve been stuck at the same weight for years! 10 fool-proof methods that work like magic every time.
• The top twelve worst foods you should never eat
• The top twelve best foods you should eat all the time
• How to crank up your metabolism and turn your body into a food-incinerating, fat-melting human blast furnace! Easy metabolism-boosting techniques revealed!
• The #1 reason why most people can't drop the last 10 -20 lbs of ab flab and how you can lose it with ease...and (if you want to), go even further and get hyper-ripped and rock-hard like a bodybuilder or fitness model
• Which body type classification you are and how to eat right for your body type (if you're eating wrong for your body type you can forget about losing any body fat no matter how hard you train or how strictly you diet)
• How to boost your energy levels higher than you ever thought possible - almost instantly! (you'll notice the difference the very first day)
• The #1 most effective way to burn body fat ever (If you could only make one change to your current diet program, this would be it!)
• Dozens of the best-kept fat loss secrets of bodybuilders and fitness models that almost NOBODY knows about...compiled by a 14-year, rare study of the most "ripped"athletes on earth
• The three critical factors that determine whether you'll lose muscle while dieting...and how the slightest nutritional "tweak" can guarantee you keep every ounce of precious lean body mass while you're dieting
• 7 strategies to make sure your body never goes into "starvation mode" and the one thing you must do immediately if you suspect it's already happened to you
• What to do when you've tried everything and the stubborn fat still won't come off (this is one of the little-known tactics bodybuilders and fitness models use in the final weeks before competitions)
• Why you don’t need supplements (they’re totally optional), and why you'll never get the whole truth about “fat burner” supplements from any magazine (Even if they wanted to tell you, there’s a reason why they CAN'T!)
• Why you will almost ALWAYS fail to keep the fat off permanently if you use a conventional low carbohydrate diet - If you've failed on low carb diets before (especially diets that put you in ketosis), this is the reason why!
• How a "unique new spin" on the old low carb diet can increase your rate of fat loss to the maximum possible without muscle loss or metabolic downgrade
• Fat-slashing cardio routines and the truth about how much cardio you REALLY need to lose body fat and when you should do it for maximum impact
• Not one, but FOUR weight training programs designed to fit your schedule and experience level - plus a "conservative" routine for "time-crunched" people who can't train as often as they'd like to - YOU pick the routine you want; its all mapped out for you day by day
• The psychology of permanent fat loss...Goal setting and motivation tactics that program your subconscious mind for massive success...Follow this "secret mental training formula" and you'll be practically "hypnotized" into eating properly and working out consistently!

And that is just the beginning! Burn the Fat Feed the Muscle is so much more than just an "e-book" - it's a complete fat burning SYSTEM for sure-fire success.

In fact, this is quite possibly the most comprehensive program for fat loss ever developed because it covers fat burning nutrition, fat burning cardio training, fat burning weight training, as well as the fat burning psychology and motivation techniques that none of the other trainers or nutritionists teach ever you!

There are NO gimmicks in this program - there are no supplements or pills to buy and no hidden agendas - just the FACTS you need to know to get a lean body now. It’s great news that someone has finally released an effective fat burning program based on the truth, but this also means that you have to ask if this is the right program for you:

Anyone who is not willing to exercise and work hard, anyone who is not willing to be disciplined about what they eat, anyone looking for a quick fix solution to fat loss, anyone who wants “overnight results,” anyone looking for a "magic bullet" offered by the likes of fat burning pills, diet shakes, or "fat-burning" creams and gels is just not ready for a program like Burn The Fat yet.

On the other hand, if you’re sick of the B.S. and gimmicks in the weight loss industry, if you’re willing to work at it and make a lifestyle change and you know you could be doing a whole lot better with your fat loss results, then you have definitely found the honest and effective fat loss solution you’ve been searching for.

To learn more about the Burn The Fat system and to find out how YOU can start turning your body into a “fat burning machine” today, visit the Burn The Fat Website at www.burnthefat.com

Sincerely,

[Your name or your website.com]

PS Wait until you see the testimonials and success stories! Last time we checked, there were 42 pages of success stories – hundreds of them - which proves this method works – and it works for almost anyone! It works for men as well as women. It works if you’re 21 or 61… whether you have 10 lbs to lose or 100 lbs. Whatever your goals, it doesn’t matter. Other people have done it and so can you. See for yourself and learn more by visiting the burn the fat site today:

Dear Friend,

If you want to lose fat permanently without losing muscle, and you want to do it naturally – without drugs, pills, gimmicks or fad diets – then this will be the most important message you will ever read. Here’s why:

A small health & fitness publishing company from New Jersey (Burn The Fat Enterprises), has finally decided to publish a full length e-book about how to lose body fat using the little known methods of natural bodybuilders and fitness models.

Here are some of the amazing and revealing facts you will learn when you read this exciting and revealing new book:

• Why 95% of all diets fail...and the exact, detailed steps you must take to be in the successful 5% (and stay there!)
• Why it's physiologically impossible for conventional diets to ever work...unless you know this one simple trick! It's a metabolism-saver for chronic dieters and it's one of the first things the author would teach you if he coached you in person
• The twelve worst foods you should never eat
• The twelve best foods you should eat all the time
• Why dieting below your critical calorie level can wreck your metabolism and actually make you fatter! (and how to know when you're in the danger zone)...also, the precise calculations for your optimal calorie level
• How to eat 50% more calories without storing an ounce as fat - It's true -you can actually eat more food while losing more fat if you use this simple, but often overlooked strategy!
• The #1 reason why most people can't drop the last 10 lbs of ab flab and how you can lose it with ease...and (if you want to), go even further and get “ripped” and rock-hard like a bodybuilder or fitness model
• Important lessons you can learn from the Zone and Atkins diet...including the hidden reason why most people fail on both diets in the long run
• The one food combination you should NEVER, EVER eat - break this rule and you're guaranteed to pack on lumps of ugly fat so fast you'll wonder what hit you! (and almost everybody's doing it!)
• Which body type classification you are and how to eat right for your body type (if you're eating wrong for your body type you can forget about losing any fat no matter how hard you train or how strictly you diet)
• The #1 most effective way to burn body fat ever (If you could only make ONE change to your current diet program, this would be it!)
• 7 strategies to make sure your body never goes into "starvation mode" and the ONE THING you must do IMMEDIATELY if you suspect it's already happened
• The three critical factors that determine whether you'll lose muscle while dieting...and how the slightest nutritional "tweak" can guarantee you keep every ounce of lean muscle mass while you quickly drop the fat
• Dozens of the best-kept fat burning secrets of bodybuilders and fitness models that almost NOBODY knows about...compiled by a 14-year, rare study of the most "ripped" athletes on earth
• What to do when you've tried everything and the stubborn fat still won't come off (this is one of the little-known tactics bodybuilders and fitness models use in the final weeks before competitions)
• Secrets of meal frequency and timing that will amplify your body's natural rate of calorie-burning (There's a lot more to it than just eating small, frequent meals)
• How a "new spin" on the old low carb diet can increase your rate of fat loss to the maximum possible without muscle loss or metabolic downgrade
• Why you will almost ALWAYS fail to keep the fat off if you use a conventional low carbohydrate diet - If you've failed on low carb diets before, this is the reason why
• The truth about how much cardio you REALLY need to lose the fat and the best times to do it for maximum impact
• Not one, but FOUR weight training programs designed to fit your schedule and experience level - plus a "conservative" routine for "time-crunched" people who can't train as often as they'd like to
• Unleash the awesome hidden powers of your mind and find out the psychological reason why most people unconsciously sabotage themselves...just when their diets are beginning to work!
• The psychology of permanent fat loss...Goal setting and motivation tactics that program your subconscious mind for massive success...Follow this "secret mental training formula" and you'll be practically "hypnotized" into eating properly and working out consistently

And that’s just a tiny fraction of what you’ll learn in this information-packed "bible" to a leaner, more muscular body.

This book comes with an iron-clad money back guarantee and it’s easy to order. Best of all, because it’s finally available as an instantly downloadable e-book, you can get started within the next 10 minutes and begin seeing and feeling results immediately. To get more information, or to place your order, simply click on the link below:

www.BurnTheFat.com

PS. You also get 5 FREE bonuses worth $380.00 if you decide to order before the introductory promotion ends…





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