Burn The Fat, Feed The Muscle
Affiliate Program Latest News
February 13th, 2008: Last Chance for "Super Lean"
The "SUPER LEAN" Promo
(Phase Four): Last Chance Mailings
Dear friend and affiliate:
Today, February 13th, is the last day of the "Super Lean Promo." If you already mailed, posted on your blog or promoted in some other way, first, I want to thank you for your support.
If you didn't promote or mail yet, it's still not too late. In fact, the last day of the promotion is often the best day to send an email blast if you are only mailing once, because there is much greater urgency for prospects to make a purchase when the deadline is looming in front of them and the count down clock is ticking down.
If you mailed on the 11th or the 12th, then today, February 13th is the time to send the last chance email, preferably as early in the day as possible so people receive it in the morning or before they leave work in the afternoon.
Below you will find a sample last chance email. You are welcome to copy and paste it and email it to your opt in subscriber lists. If you prefer, you can write your own last chance email or partially re-write ours.
Just an FYI: We previously posted TWO sample written excerpts from the seminar and if you like you can use them in conjunction with your last chance mailing. We also just added two audio excerpts in MP3. You can download those MP3s and give them away as MP3 downloads on your blog or website or stream them from your website as part of the last chance push promotion. We saved them for last because we thought they would be good attention getters for a last chance close-out.
To see an example of how I used the written excerpts take a look at my blog posts here:
How To Lose Fat By Eating Pizza
Plateaus: Why your fat loss stopped
To see an example How I used the audio excerpts take a look at my blog posts here:
Excerpt in action: Burn The Fat Blog
Excerpt In Action: Inner Circle Blog
To download the audio samples, right click and save target as from the links below
Are You Burning Muscle, Not Fat? (MP3 7 minutes)
Pleateaus: why your fat loss stopped (MP3 7 minutes)
And here's a sample last chance email.
Suggested last chance email subject lines:
last chance and too good to miss
last chance to get super lean
Super lean - too good to miss
###### START LAST CHANCE EMAIL ###########
This is just a quick reminder to let you know that today is the last day on the special 3-day offer where you can get “Super lean: secrets of achieving very low body fat” on 2 hours of audio MP3 f-r-e-e at www.burnthefat.com.
If you’ve ever been stumped, baffled, frustrated or downright MAD because you just couldn’t shake the last 10 to 15 lbs, or you couldn’t get rid of the very last bit of fat around your abs, then this is something you do NOT want to miss.
“Super Lean” is the latest from Fat loss expert Tom Venuto. On both audio MP3 and PDF ebook transcripts you’ll learn exactly WHY that last 10 lbs is so hard to get rid of, why you hit plateaus and why your body seems to fight you when you’re trying to achieve very low body fat levels.
Tom should know. Not only is he one of the most respected fat loss experts in the industry today, he is a guy who walks the walk, having competed in 28 bodybuilding competitions and routinely reaching body fat levels under 4% (and you can see the photos on his website that prove it)
So when a guy like Tom speaks, you definitely want to hear what he has to say. This is small sampling of what you’ll learn:
- Why the last 10 lbs is harder to lose than the first 10
- Step by step instructions on how to use the powerful "carb cycling" method
- The health-bodyfat paradox: Tom’s new theorem on how to achieve the ultimate balance between health and leanness.
- How the “anti starvation hormone” prevents you from getting lean and how to fix it naturally
- The truth about fat loss plateaus – why fat loss really stops
- How to break a fat loss plateau even if you haven't lost an pound for months
- Why most people lose muscle along with the fat and how to keep every ounce of yours
- Advanced “peaking methods” to look “ripped” for photo shoots, transformation contests, or fitness, figure or bodybuilding competition
- 7 ways to keep your precious, hard earned muscle while dieting.
- How you can eat chocolate or pizza and still get six pack abs
- And much more… on 2 hours of MP3 audio
From now until Midnight (PST), February 13th, you can get a copy of the “Super Lean” seminar on MP3 and in PDF ebook transcripts absolutely f-r-e-e when you purchase Tom’s Burn The Fat, Feed The Muscle e-book from http://www.burnthefat.com.
Burn The Fat is often referred to as “the bible of fat burning nutrition” and if you don’t have a copy yet, then this is a better opportunity than ever because you will get the Super Lean seminar as a bonus along with the Burn The Fat program.
This offer is almost over, so I highly recommend you visit the Burn The Fat website today and jump on this deal while you still can. This is one you don't want to miss. Here’s the link again:
http://www.burnthefat.com
###### END LAST CHANCE EMAIL ###########
February 11th, 2008: A Lot of People are Getting "Super Lean! (But affiliate bank accounts are getting super FAT!)"
The "SUPER LEAN" Promo
(Phase Three): First Mailings Away
The super lean promotion got off to a great start today, and really picked up steam as the day went on. most affiliates mailed their first email early today (monday the 11th), but late tonite (mon 11th) or early tomorrow (tues 12th) is still not too late to send out a first mailing if you are planning on doing the optimum of two mail blasts. If you are only mailing once, you have plenty of time to send yours before the 13th.
I just posted another excerpt which you can use in an email or post on your blog. By the way, you can re-use this material in the future for content as well, to help you with ongoing promotions. A big sales spike is always nice, but a steady flow of sales is nice too and publishing content on a website or putting it in an autoresponder is a great way to do that, so make this great content keep working for you.
If you have any questions, drop me an email - Im pretty much surgically attached to my computer these next few days (except for my workouts of course.. Im heading out for a back workout now... pull ups and rows!
Here's the new excerpt. take a look at the burn the fat blog if you want to see how I used it myself on a web page. You could do something similar.
###### START TRANSCRIPT EXCERPT #2 ###########
Today, I’m back with another excerpt from the “SUPER LEAN” seminar. Super Lean is a 2 part audio seminar about how to achieve very low body fat, break fat loss plateaus and lose the last stubborn 10 pounds. From Monday, February 11th through Wednesday, February 13th, Tom Venuto is giving away this seminar for free at www.BurnTheFat.com with the purchase of his Burn The Fat program. As I promised last week, today I’m posting another excerpt from the seminar which will show you how you can “lose fat by eating pizza”…(No! I’m not kidding! You really can!)
EXCERPT #2FROM THE "SUPER LEAN" SEMINAR
How to lose fat by eating pizza
QUESTION: "We’ve got a question here which is going to be useful for everybody, because probably everybody listening has their favorite foods that they don’t want to give up. For example, I love chocolate. A caller wanted to know, “Is it possible to get a flat stomach and six-pack abs and single-digit body fat while still enjoying your favorite foods like chocolate or pizza?” What’s your take on that, Tom?”
ANSWER: "Of course it’s possible. You just have to eat small enough portions of chocolate or pizza so you’re still in a calorie deficit. In fact, you could eat 100% pizza and 100% chocolate diet and still lose weight. Heck, if a guy can eat 100% Subway and lose weight, why not 100% pizza?
All you need is a calorie deficit. Of course, I DON’T recommend you eat a100% junk food diet because that’s going to have a negative impact on your health. I’m just trying to make the point that fat loss revolves around having that calorie deficit.
We have some diet book authors, some of them who even have bestsellers on the top of the charts right now, who are spreading the same myth that diet gurus have been spreading for decades; they’re saying calories don’t count. That’s total B.S.
Calories in versus calories out is stating the law of energy balance, but apparently we have a group of people who claim to have figured out a way to avoid the laws of thermodynamics.
There’s actually an explanation of why they say that though. What these guys are usually trying to do is to give you a list of eating rules which makes it almost impossible to overeat. You could say that they’re “tricking you” into eating less. I wouldn’t say that’s necessarily a bad thing. If the foods you choose spontaneously make you feel fuller on less calories, I might even argue that’s a good thing.
But they’re misrepresenting how it works because there’s a huge difference between saying “don’t count calories” and “calories don’t count” but they’re lumping them together as if they were the same thing.
Do you see the difference between those two statements? If anybody listening doesn’t see the difference, then make sure that you get the difference, because it’s huge.
Suppose I tell you that the only thing you can eat is lean proteins (like egg whites, chicken, fish and green salads and other vegetables), lean plus green and I’ll also let you take in some essential fats and oils, to make sure you get all the essential nutrients.
Then suppose I say, “Don’t count calories; you can eat as much as you want.” I bet you’re going to have a really hard time eating in a calorie surplus, because I’ve removed food groups that are dense in calories, like starches and grains and sugars.
But does that mean that calories don’t count? No. It means that instead of counting calories you were given a bunch of eating rules that usually curb caloric intake automatically
“Calories don’t count” is one of the worst myths out there because if people don’t understand the calories in versus calories out equation, they’re not going to be able to get past the plateaus that we just talked about and they’re going to start thinking there’s a cause and effect relationship between specific foods and gaining fat.
They’re going to figure, “Eating pizza equals getting fat.” It doesn’t. They’re going to think that eating chocolate equals getting fat. It doesn’t. It’s not a cause and effect relationship where “junk food” automatically turns into fat. Eating too many calories equals gaining fat.
Now if you take a pizza and you load that thing up with triple cheese and sausage and pepperoni and olives and just stack the calories in there, then you have a very calorie-dense food. Even though no food in itself makes you fat, calorie-dense foods, if you eat them frequently, are more likely to give you a calorie surplus.
Or some foods stimulate your appetite or don’t keep you full for long, so you end up eating more of other stuff later, and again, you’re likely to eat in a calorie surplus.
The bottom line? As far as your favorite foods go, my philosophy is that depriving yourself completely of your favorite foods is a great way to make yourself miserable and to be almost certain that you fall off your diet very quickly. My philosophy is allow yourself your favorite foods as long as you acknowledge that calories count and you obey the law of calorie balance.
This is one reason that I don’t prefer the full day off the diet or the free for all cheat day, because some people might interpret that loosely and they may almost feel obligated to see how much food they can eat and how much they can shove down their throats. They say, “Hey, it’s cheat day, so I have to cheat real good. I don’t want to miss out on this!”
They end up in a huge surplus and if they go so far over on the cheat day, when it all averages out over the week, they’re even and they haven’t lost any body fat.
Your best approach is to know your calorie target, or at least the ballpark, and inside that calorie target, give yourself a compliance rule.
One that works really well for me and for my clients is 90% compliance. I give you a list of clean foods like the ones that I mentioned before that include high nutrient density foods with all the essentials and I say, “Eat these 90% of the time. The other 10% of the time, eat whatever you want.”
If you look at it from this perspective, then you can see that there’s no such thing as forbidden foods. For most people, in the long run, any diet that gives you flexibility is going to work better than a diet that demands 100% “clean eating.” This is not only my personal belief, it’salso well supported in the clinical nutrition and behavioral psychology journals.
# # #
I hope you benefitted from this excerpt. To get more details about Burn The Fat, Feed The Muscle and getting this entire “Super Lean” Seminar for free (with the purchase of Tom Venuto's burn the fat program), just visit the burn the fat website at the link below. But hurry, this is only a three day special promotion. it will expire on Wednesday, February 13th at midnight:
www.BurnTheFat.com
###### END TRANSCRIPT EXCERPT #2 ###########
February 10th, 2008: Twas The Night Before "Super Lean"
The "SUPER LEAN" Promo
(Phase Two): Lock and Load
Dear friend and affiliate:
 In my last affiliate newsletter, I mentioned that we would be running a 72 hour special bonus promotion on February 11th, 12th and 13th.
Well the eve of the big day is upon us and below you will find the information you need to participate, including the first SOLO email in case you're a typical "lazy" affiliate who likes to just copy and paste stuff (like me... me lazy).
Recap: The Super Lean Bonus Offer
The "Super Lean" promotion is a limited-time special offer from Monday February 11th to Wednesday, February 13th where anyone who purchases the Burn The Fat e-book will receive 4 extra bonuses, never advertised or offered before:
Bonus #1: Super Lean: Secrets Of Achieving Extremely Low Body Fat, Audio Part 1 - MP3, 56 minutes
Bonus #2: Super Lean: Secrets Of Achieving Extremely Low Body Fat, Audio Part 2 - MP3, 59 minutes
Bonus #3: Super Lean: Secrets Of Achieving Extremely Low Body Fat, E-book Part 1 - Adobe PDF, 38 pages
Bonus #4: Super Lean: Secrets Of Achieving Extremely Low Body Fat, E-book, Part 2 - Adobe PDF 39 pages
How To Promote the offer
- You (the clickbank affiliate) send traffic to www.burnthefat.com through your affiliate link anytime from midnight February 11th until Midnight February 13th
- You will receive 60% commission payouts for the 72 hours during the promotion. The commission payout returns to the standard rate on February 14th
- The best way to send traffic is to write a solo email advertisement and email that to your list.
- You can write your own solo email, if you choose.
- If you prefer, you can copy and paste our sample solo email word for word
- If you dont have a mailing list, but you have a blog, you can post the advertisement (solo email) on your blog
- You also have permission to send out excerpts of the super lean seminar transcripts as a means to promote the offer, either by email or on blogs. Please request permission for any excerpts longer than 800 words that we have not posted here.
- We recommend sending two emails: one on February 11th and a last chance email on February 13th. Our previous experience has taught us that you are leaving enormous amounts of money on the table if you only mail once. usually there is 50% of the response on the 2nd email, ie, 50 sales first mailing, 25 the next. However, we have seen some last chance mailings outstrip the first one.
- If you are a blogger, we'd recommend 3 blog posts - one on the 11th, one on the 12th and on on the 13th. Excerpts from the transcripts will work great for that.
- You will need to be sure to insert your affiliate links (in three places) and sign your name at the bottom. Yes, it is embarrassing... but .... someone always seems to send out an email with "INSERT YOUR HOPLINK HERE." Okay, you newbies, you've been warned to proof read, LOL!
- One more thing. Opt in email only. Spam is illegal and we prosecute illegal stuff. OPT IN ONLY. (that means you can only send out our solo email advertisement to people who requested to receive email from you).
We have plans to put this package for sale for $47 after the promotion is over, so if you like, you can mention in your promotional email and website copy that these bonuses are worth more than the primary ebook purchase itself.
SOLO EMAIL
######START SOLO EMAIL BELOW ###########
Have you ever experienced a fat loss "plateau" where you
were losing fat just fine for a while, but then your progress
suddenly stopped for NO apparent reason?
Have you ever lost lot of bodyfat successfully, but then it
seemed almost impossible to get rid of the last 10-15 pounds?
Have you ever wondered why it seems so difficult to lose
the last bit of fat in your lower abs? Why is that spot
so stubborn?
Have you ever been curious about what it takes to get the
"ripped" 6-pack abs of a fitness cover model or a bodybuilder?
You just took the "Super Lean" quiz...
And if you answered "yes" to ANY one of these questions, then
you'll want to take a very close look at the fat loss information
in this email... it applies especially to YOU.
If you said "yes" to all 4 of the questions in the Super Lean
quiz, then what you're about to read is nothing short of
the answer to your prayers.
It's called, "Super Lean: Secrets of Achieving very low body fat"
and its a new seminar from fat loss expert Tom Venuto.
Oh, did I mention that Tom is giving away this "Super Lean"
seminar for F.R.E.E.?
yes, yes, there IS a "catch"... But I think you will like it.
Read on for the details or just jump ahead to Tom's website at:
INSERT YOUR LINK HERE
SUPER LEAN was originally a part of the hottest fitness teleseminar
series of 2007, with more than 30,000 people registering for the
live calls and audio playback.
Featuring 2 separate interviews with fat loss expert and natural
bodybuilder Tom Venuto, this seminar has been re-packaged as a
brand new MP3 audio and ebook program - it has never been available
to the public before in this format.
You get TWO MP3 audios - nearly two hours of listening - (which you
can burn to CD's, save in your IPOD or hear right on your computer).
Not only that, the seminar has also been transcribed and edited
into TWO 38 page PDF e-books (suitable for printing)
Here's a small sample of what you'll hear in these "Super Lean" audios:
* Why the last 10-15 pounds is always harder to lose than
the first 10-15... it's biological, so "resistance is futile"...
you either learn how to "cooperate" with your "bodyfat thermostat"
or bang your head against a wall in frustration
* "The Health-Bodyfat Paradox" - Tom Venuto's new theorem on how to
achieve the ultimate balance between health and leanness (what good
is it to be ripped but unhealthy?)
* Secrets of the "THE ANTI STARVATION HORMONE" - if you don't understand
this hormone (it's NOT insulin), you can forget about ever getting
super lean. The good news is, you can manipulate this hormone naturally,
and you'll learn how in the first 5 minutes of the first seminar
* 3 critical nutrition strategies you MUST know if you ever want
to get rid of those last 10-15 pounds (you could lose 50, 75, even
100 pounds, but if you don't understand THESE strategies, the last
bit of fat will always haunt you - especially the lower abs
* The truth about fat loss plateaus: Everything you thought you knew
about plateaus is dead wrong! To get your fat loss re-ignited,
you must learn the 4 REAL REASONS why fat loss flatlines
* 7 ways to keep your precious, hard-earned muscle when you're dieting...
most people lose muscle along with the fat because they didn't know
about these strategies
* Advanced tactics to prepare for the final week before a bodybuilding,
fitness or figure competition or photo shoot... including a safe and
natural herb that gets rid of water retention and bloating, revealing
better muscle definition in a matter of hours
* What NOT to do in the final week before you hit your peak... if you
make this "amateur mistake," you could undo weeks or months of hard
work in a single day.
* How you can eat chocolate, ice cream, or pizza and still get
six pack abs - it all has to do with the laws of thermodynamics,
and if you take this advice, you will actually get leaner eating
"junk food" than if you didn't eat it at all! (this is true, I
kid you not!)
* And a lot more!
You can use these 'super Lean secrets' to hit single-digit body
fat, to prepare for a photo shoot or transformation contest, to
compete in bodybuilding, fitness or figure, to look good for a
wedding or special event, or just to knock off those last
stubborn 5-15 pounds and look good on the beach or in a tank top.
There's something in these recordings for everyone.
Here's the deal:
From now until Midnight (PST), February 13th, you can get a copy
of the Super Lean Seminar on two MP3s and in two ebook transcripts,
absolutely f-r-e-e when you purchase the Burn The Fat, Feed The Muscle
e-book from this web page:
INSERT YOUR LINK HERE
Burn The Fat, Feed The Muscle is the "bible of fat loss" for tens
of thousands of men and women in over 137 countries worldwide and
if you don't have a copy yet, then this is a better opportunity than
ever because you now get the Super Lean Seminar MP3's and transcripts
as a bonus along with the Burn The Fat program.
You probably see a lot of promotions come along in your email for all
sorts of fitness and fat loss products, but this is one of the best
bonus offers you will see in a long time, especially if you said
YES to any of the "super lean quiz" questions.
Not to mention... Tom doesn't do this type of thing very often.
You should especially look at this because of who it's coming
from - Tom is one of the most respected professionals in the
fat loss field; the fat loss SCIENCE field that is, not the fat
loss infomercial field!
This offer expires on Wednesday, February 13th at midnight PST and
it will not be available again so I highly recommend you visit the
Burn The Fat website, read about the Burn The Fat program, and jump
on this "super Lean" offer while you still can.
Here's the link again:
INSERT YOUR LINK HERE
Sincerely,
YOUR NAME HERE
PS Remember - the MP3 audio seminar and ebook transcripts only
come at no charge until Wednesday February 13th at midnight
so you do need to respond quickly. This seminar goes for sale
separately for $47 after this promotion is over, so if you want
it later you'll have to pay for it. Get burn the fat now and
this is your chance to get SUPER LEAN forFree.
###### END SOLO EMAIL ###########
TRANSCRIPT EXCERPTS
Note from tom to affiliates: Below is an excerpt from the Super lean transcript (PDFs). You can use this in a solo email as content, or you can use it as a blog post. I recommend you write a little personal blurb/paragraph before and after the transcript. Your voice would be best, but I've included sample "blurb" to give you an idea.
Please note that you can use additional sales pitch in your blurb at the end of the transcript sample. The sample provided is very low key, soft sell, so depending on your disposition and your audience, you may want to use considerably more aggressive sales copy at the close.
###### START TRANSCRIPT EXCERPT #1 ###########
Plateaus - Why Your Fat Loss Stops
Today I'm posting an excerpt from one of two recent teleseminars featuring fat loss excerpt Tom Venuto. Tom had them transcribed and turned into ebooks and MP3 audios that he's actually giving away for free as part of a 3 day special promotion ending February 14th. Go to www.Burnthefat.com for more information on that.
I wanted to share this excerpt from the seminar with you in particular (I got permission from Tom to reprint this). I think you’ll find it fascinating because it explains the real reasons why people hit fat loss plateaus. It happens especially when you get down to that “last 10 lbs” or when you drop a lot of weight, and you hit the “good” body fat category, but you’re an “overachiever” and you still want to get even leaner…
all the way to “ripped”, or at least lean enough to see your abs.
Breaking through plateaus is a challenge, but there IS something you can do about them... read on and see what Tom says about it.
EXCERPT FROM THE "SUPER LEAN" SEMINAR
QUESTION: "Our first question says, “Tom, I know you often
say that to get to the point to be able to see your abs, you
need to get to single-digit body fat. What if I hit a plateau
at about 12% body fat? What do I need to do to break the plateau
and get my fat% down to single digits? Should I do more cardio,
more weight-training, manipulate my diet somehow?”
ANSWER: "You could do any of the above. You could manipulate your
calories, change type of cardio, add cardio duration or frequency. You could increase
cardio intensity. You could change your weight-training. You shouldn’t
limit yourself.
One of the problems I see with quite a few programs is that they’re
too dogmatic. If you hit a plateau, the person with the most
flexibility in their approach is the person who’s going to be most
likely to get through that plateau.
The first thing though is to understand what a plateau really is.
This is important, because if you were losing weight, but now
you’re not, there’s only one thing that that could mean; you were
in a calorie deficit but you’re no longer in a calorie deficit.
You may be wondering why that happens.
There are four primary reasons you hit a plateau:
The first reason you hit a plateau is because your metabolism decreases. While this does not completely stop fat loss, it does slow down fat loss. If you’ve been cutting
calories, especially if you cut them severely, your body adapts by decreasing the metabolic rate. That’s sometimes known as the “starvation response” or “Adaptive thermogenesis.”
The second reason is that you need fewer calories after you lose weight. Calorie needs are directly tied into your body weight. One problem is that after people lose a lot of weight, they tend to keep eating the same way they were eating when they were heavier.
So they’re feeding a smaller person the way they were when they
were a bigger person, but when you’re a smaller person, you don’t
need as many calories, even at rest (your basal metabolic rate is lower).
A third reason is that when you move that smaller body, you’re not
burning as many calories. If you strap on a weighted vest or heavy backpack and go out and hike up a hill, you can tell, obviously, that if you’re lugging around extra weight, you’re burning more calories. So now can you see why, after you lose weight, you burn fewer calories?
The fourth reason is that most people either cheat on their diets or they forget to record
part of their food intake. This one requires a little bit of honesty with yourself. Even if you don’t do it intentionally and you don’t “cheat” per se, unconsciously, we’re all terrible at
estimating how much food we eat.
Some studies have even showed underreporting calorie intake as much
as 50%. In other words, you say, “I’m only eating 1,200 calories a
day, but i’m stuck at a plateau!” but you’re really eating 1,800
calories a day which doesn’t give you much of a deficit.
All of these reasons for plateaus get amplified in the later stages
of a diet, because biologically speaking, your body is doing everything
it possibly can to get you to go off your diet and to get weight
to stabilize.
After a long period of dieting and after a large weight loss,
your body cranks up the appetite, stimulates cravings and tries to trick you into eating more.
The leaner you get, the longer youve been dieting and the more aggressively you cut calories, the
more your body tends to defend its weight, and hold on to remaining body fat.
So it’s really common to hit that plateau when you’re dieted down and leaner. Usually
it’s nowhere near as difficult for the overweight person to start
losing weight as it is for the lean person to get even more lean. The last 10
lbs is usually a lot harder than the first 10.
If you think about it, it’s pretty unnatural from a biological
perspective to walk around with really low single-digit body fat.
It’s not beneficial from a survival-of-the-species point of view
to have low body fat. So
this metabolic adaptation becomes more pronounced the leaner you get.
you’re also at a higher risk of losing muscle, because extra muscle
is not econmical when there’s a calorie shortage. Having extra muscle is like having an engine that’s bigger than you need - It’s like a gas guzzler.
The ultimate answer to why you plateau, why that last 10 pounds is
so hard to lose and why it’s hard to break into those single digits
is that you were in a calorie deficit but for all of the reasons
mentioned above, you’re no longer in deficit.
The way to break the plateau then is to:
(1) re-stimulate metabolism and re-set fat-burning and
starvation hormones, and
(2) re-establish the deficit.
(3) KEEP AFTER IT!
The question was, “How do I do that? More cardio, more weight
training, manipulate my diet?”
You could do all of the above. Eating less or exercising more can
both increase a deficit. But one thing you might want to do first,
is give yourself a little break. Take your calories up to maintenance
level, maybe for a week.
The idea there is not to try to accelerate fat loss, because what
you’re actually doing is removing your calorie deficit for a short
period of time. What you’re trying to do is facilitate the fat loss
when you jump back into it.
It gives your body a physiological break from the stress of
dieting; it resets some of those starvation hormones and stimulates
your metabolism so when you go back to the calorie deficit, your
body responds again.
You also get mental break from the diet as well, which makes it easier
to stick with the program when you go back to it.
You could also use a calorie cycling approach, to help prevent yourself
from hitting another plateau, and we already covered calorie and carb
cycling in the last call.
I also recommend, because so many people underestimate how much
they eat, don’t take any chances. Count your calories, or at least
become really aware of the portion sizes and maybe even consider
keeping a journal.
You’ve probably been told many times by a lot of different “experts”
that you don’t have to count calories. But when you’re in a plateau,
I’d recommend that you stop guessing and really get serious about
what you’re taking in.
Then what you need to do is reestablish that calorie deficit
using every tool at your disposal.
Use nutrition by pulling back your portion sizes. Or use cardio.
And by increased cardio, I mean increasing energy expenditure.
You could increase your frequency. You could increase your duration.
But increasing energy expenditure is not necessarily doing longer
workouts, just burning more calories. You could also take the same
amount of time that you’re spending right now and increase your
intensity.
The whole idea is just burn more calories and stimulate metabolism,
which gives you your deficit back again or you can pull back your
food intake and give yourself a deficit again from the food side.
There’s more than one way to do it and I don’t think that you
should lock yourself in. Use all of the variables and remember
that there are TWO sides to the energy balance equation, not one."
# # #
I Hope you enjoyed this excerpt, and mostly, I hope you put
the information to good use!
This was just one short excerpt from almost two hours of audio in Tom's new "Super Lean" seminar. Tom is giving away the entire seminar for free with the purchase of his ebook Burn The Fat, Feed The Muscle, but only until February 13th."
You can get more information on Tom's Burn The Fat program AND his new "Super Lean" seminar at: www.BurnTheFat.com
###### END TRANSCRIPT EXCERPT #1 ###########
Tom to affiliates again: Ok, that's it for now. I will post the last chance email monday or tuesday along with more excerpts. Feel free to take excerpts that you like right out of the transcripts too. Email me if you have any questions, and thank you for your support.
Sincerely,
Tom Venuto,
Author & Affiliate manager,
Burn The Fat, Feed The Muscle
PS. I told you the giants would win!
DISCLAIMER: Fitness Renaissance, LLC, Tom Venuto and/or Burn the fat.com makes no claims or guarantees about conversions, earnings or income potential. Please read our affiliate agreement.
January 30th, 2008: Burn The Fat 3-Day Promotion Set for 2nd Week in February:
The "SUPER LEAN" Promo
(Phase One: RSVP and Preview The Bonus Package
Dear friend and affiliate:
 In my last affiliate newsletter, I mentioned that we would be running a 72 hour special bonus promotion the first week in February which would be a rare opportunity for clickbank affiliates to earn high commissions on top of high conversions.
We apologize that we've pushed it back one week, but we now have the official dates:
Super Lean Promotion dates:
We havent run a major Burn The Fat promotion since May of 2006. Many of our affiliates have been "torturing" me for at least a year about when we would finally do the next one.
Well the dates are finally set, the bonuses are ready and since we haven't done a promo in so long, both first time visitors and especially people who have heard of Burn The Fat before but have straddled the fence on whether to purchase are going to jump all over this offer.
The dates are:
Monday, February 11th
Tuesday, February 12th
Wednesday, February 13th
Super Lean Bonus Offer
The "Super Lean" promotion is a limited-time special offer where purchasers of the Burn The Fat e-book will receive 4 extra bonuses, never advertised or offered before:
Bonus #1: Super Lean: Secrets Of Achieving Extremely Low Body Fat, Audio Part 1 - MP3, 56 minutes
Bonus #2: Super Lean: Secrets Of Achieving Extremely Low Body Fat, Audio Part 2 - MP3, 59 minutes
Bonus #3: Super Lean: Secrets Of Achieving Extremely Low Body Fat, E-book Part 1 - Adobe PDF, 38 pages
Bonus #4: Super Lean: Secrets Of Achieving Extremely Low Body Fat, E-book, Part 2 - Adobe PDF 39 pages
Super Lean Promotion Content and Theme
We estimate that the retail value of this bonus package alone is at least $49 if not more, so it is worth more than the primary ebook purchase itself. The information provided in these interviews is some of the most detailed, sophisticated and valuable information we have ever offered in a bonus, and many of the topics are almost never discussed by other trainers or fitness experts.
As the name implies, the subject matter is about how to get super low body fat levels, including why people hit plateaus, why the last 10-15 pounds is so difficult to lose, and exactly how to get rid of it. "The last 10 pounds" is a hot-button area for many people seeking weight loss, even for experienced dieters, and being lean enough to see "six pack" abs is a goal that seems to frustrate and elude almost everyone. That's why we chose this topic as material for our bonuses.
Phase I of affiliate preparation begins today: RSVP now
Today is "phase I" of our promotion preparation. If you are interested in participating in the promotion, I'd like to give you a complimentary copy of the bonus package - both MP3's and both PDF ebook transcripts.
All you have to do is RSVP by sending me a personal email with your full name and clickbank name, that says you would like to participate in the promotion the 2nd week of February. When we receive your email, we will send you the download information for the bonus package.
More info and marketing materials will follow in the days to come.
For now, mark your calendars for Feb 11th, 12th, and 13th (I think that's good timing because by then if you're a Patriots fan, you will have recovered from your loss, so you should be ready to join us for the promotion)*.
Sincerely,
Tom Venuto,
Author & Affiliate manager,
Burn The Fat, Feed The Muscle
*(and guy from North Jersey/NYC area... Giants country)
DISCLAIMER: Fitness Renaissance, LLC, Tom Venuto and/or Burn the fat.com makes no claims or guarantees about earnings or income potential. Please read our affiliate agreement and earnings disclaimer
January 13th 2008: New Year's Themed Articles Available for Reprint and Preliminary News on the February 2008 "Super Lean" Promotion
Dear friend and affiliate:
It's been about three months since our last affiliate
newsletter and I apologize for my temporary absence,
Usually I send out news at least on a monthly basis.
I've actually been quite busy these past months,
preparing the bonus materials (MP3's and PDF's) for
our upcoming Burn The Fat ebook promotion known as
"the SUPER LEAN" promo.
I don't have the exact dates yet, but the promotion
will definitely take place within the next 3 weeks,
and we will provide you with an enormous amount of
support materials and detailed instructions.
We havent done a major promotion like this since may of 2006,
so all of last year, we were bombarded with requests by
affiliates for another promotional opportunity. Well, you
asked, and we are delivering.
Keep your eyes peeled for the upcoming announcements which
will contain more information and mark the first week of
February on your calendars.
In other timely Burn The Fat News, we have two pieces
of content that we recommend you use this month if you
have a blog, forum, website or e-zine and you are looking
for new year's related content.
The "predictions" article is brand new and is a great
motivational piece for this time of year.
You can access the articles here:
NEW! January 2008
Your Fitness Future Foretold: 20 Predictions for the New Year
http://burnthefat.com/affiliate_area/new_years_predictions.html
Previously published, January 2007
Brain Science And New Year's Resolutions
http://burnthefat.com/affiliate_area/brain_science_new_years_resolutions.html
We will be in touch within the next week with more
details about the promotion. Any affiliates who RSVP in
advance will receive all of the bonus materials with
our compliments- two hours of MP3 audios and two short
ebooks with full transcripts)
Sincerely,
Tom Venuto, NSCA-CPT, CSCS
Author & Affiliate manager, Burn The Fat, Feed The Muscle
DISCLAIMER: Fitness Renaissance, LLC, Tom Venuto and/or Burn the fat.com makes no claims or guarantees about earnings or income potential. Please read our affiliate agreement and earnings disclaimer
Affiliate News Archives 2007:
Fall 2007 - No News... Next major promo scheduled for January 2008!
Summer 2007
May 2007
April 2007
March 2007
February 2007
January 2007
Affiliate News Archives 2006:
News Archives 2006
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