Burn The Fat Visitor Demographics

Q: Tom, I'm doing a new site, which is currently under development and want to sell Burn the Fat, Feed the Muscle as an affiliate. In order to properly position my content around BFFM, I have a few demographic questions that I'm hoping you can answer.
1. What kinds of people are your visitors?
2. What is your visitor feeling when they are searching Google and find Burn The Fat Dot Com?
3. What problems are they trying to solve?

A: If you had to know the ONE target audience, it would be that 60-65% of purchasers are male, and they often comes through searches on “ripped” and “bodybuilding diet” and similar phrases that are common in the more serious, hardcore fat loss market.

Here are some other demographic stats:

• The main problems they are trying to solve are overall fat loss oriented, things like:

•The demographic on “how much fat to lose,” however, is incredibly broad and this is something we even use in our marketing. Whether someone wants to lose the last 10 lbs or the first 100, we have success stories and customer surveys indicating that our customer base includes all ranges of fat loss. From obese to competitive bodybuilder fat loss visitors – it’s a very broad demographic in this regard.

•Looking through our testimonials is another informative way to learn about our demographics. Check out BFFM testimonials here: http://burnthefat.com/testimonials.html

Let me know how else I can help,

- Tom Venuto, Author & Affiliate Manager,
Burn The Fat, Feed The Muscle

Disclaimer: Burn the fat.com makes no promises, assurances or guarantees about earnings, commissions, conversions or income potential. Results of other affiliates are provided for informational purposes only and are no guarantee that you will do as well. Your participation in the Burn The Fat affiliate program implies acceptance of all terms and conditions of our affiliate agreement. Read the affiliate agreement and earnings disclaimer here:
http://burnthefat.com/affiliate_area/affiliate_agreement.html

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